Shift of Momentum... Network Marketing Success with JT DeBolt
Email Marketing Done Right
I have written in previous posts about the value of email marketing. Obviously, it requires that you begin by building a list. In the last post I talked about some ways to go about building a list, and I will revisit that topic again soon. But I want to get into some ways of effectively communicating to your list through email marketing, and some hints as to what will make your email campaign a huge success…
Note: Mia and I have been active in our own email marketing campaigns for about a year now and have learned through trial and error what to do and what not to do. Our emails have brought in about 60% of our revenue and are all CAN-SPAM compliant. If you want to read up on these rules, which we highly suggest so that you do not blow a lot of money by doing things the wrong way or worse, go to jail, then go to: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm
First, start off with an overall vision for the campaign. What is the message you hope to convey? How many emails do you intend to send throughout the campaign, and if possible, how will you spread your message out over the required email installments?
I know you are in business to make money…we all are. But as you all are used to me saying, it should be about much more than making money.
Is your purpose to assist people? How about to educate people? What about to lead people?
Whatever your big purpose in life is, convey that through your emails. Then set out to build your email campaign…
Next, decide how many emails you want to send out, and how often. I recommend sending 10-15 emails to your cold list (people who have never opted into your website) and 10-20 to your warm list (people who have opted into your website and therefore given you permission to send them follow-on information, either through auto responders or broadcast messages).
A good rule of thumb is to send anywhere from 2-4 per week to your cold list and no more than two a week to your warm list, depending on what you have to share with your list.
Once you have decided what your vision is, and how many emails you intend to send out, as well as their frequency, it is time to get started writing!
This is the most exciting…and intimidating...part of the task. But allow me to show you how I do it, step-by-step:
1.) Create a powerful headline. Your headline, also called a subject line, will make or break your email campaign. This is your first chance to either intrigue the reader or lose them altogether. Strive to make your headlines short and concise without a lot of hype. A lot of email servers limit the length of a headline from 45-80 characters. And highlight either a problem you can solve or the end result of your email: “Losing Sales Due To Bad Language?” (intriguing and indicates a problem: losing sales and poor ad copy). Stay away from pitching your business…in fact, if you choose to include your business link, do so as an afterthought at the end of the email. Trust me on this. You do not want a ton of spam complaints lest you lose your domains or worse, get blacklisted.
2.) Identify a problem area. The first portion of the body of the email should detail a common problem your audience experiences. The idea is that you will be offering the solution throughout the remainder of the email. Use your personal experience here. If you have never struggled in business, congratulations! I will be waiting for your book to come out. But if you have struggled, jot down those struggles and how you felt about them. Interview extremely successful people and find out where they struggled, or where the people whom they mentor are struggling. Then…
3.) Offer a solution. Again, bring your personal experience into play here. Teach others how you overcame adversity. And try not to be vague: “I struggled just like you, but I overcame because I never gave up hope” will not win you any fans. Get specific, but don’t give away every detail. Remember: you are trying to be concise here. The idea is to build a relationship, so if they see that you are genuine, they will want to learn more by getting more information. So obviously you want to…
4.) Make it easy to learn more. After you have written a captivating headline, identified a problem area, and offered a solution through your personal skills and experience, it is time to show them an easy way to learn more. IMPORTANT: do NOT pitch your business! I know, I know, you are rolling your eyes and screaming, “Then what is the point?!!” The point is to build a long-term business relationship. The point is to establish trust. The point is to give value and options to people who are serious about joining your opportunity. They will come, I promise.
Allow me to demonstrate this very important key to building a long-term relationship… Go to our website www.WhoAreJTandMiaDeBolt.com and enter in your information. It’s Free and more importantly, you will see how we give before we ever expect to get.
“But, JT…this sucks. I want to make sales NOW!” How many of you just said that, or thought that? And how many of you who said or thought that are struggling?
It is curious to me how desperation leads to stagnation and failure. If you go out with your friends, see an attractive member of the opposite sex…the perfect mate…and walk up to that person and say, “Hi. We’ve never met, I just wanted to introduce myself…will you marry me?”
How successful do you think you will be?
Well, that is exactly what you are doing by slamming your business opportunity down your list’s throats every time you communicate with them. I know, I used to make the SAME MISTAKES! So learn from me.
Concentrate on building long-term relationships and providing rather than pressure.
In my next post, I’ll give some examples of how to apply these ideas, as well as some resources for getting more information of these and other techniques.
See you in the next post…
~JT
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